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Digital gift vs gift card: which should you send?
When people search for a digital gift, they often find gift cards. Both are sent online, but they do very different jobs. Here's how to choose.
What a gift card does well
- Lets someone pick exactly what they want.
- Works well for coworkers, clients or people you don't know well.
- Is practical for big purchases they're saving for.
What a personal digital gift does better
- Shows you know them, not just their favourite store.
- Carries your words, photos and shared memories.
- Creates an emotional moment when they open it.
- Is something they want to keep and reopen.
Side by side
| Gift card | Personal digital gift | |
|---|---|---|
| Arrives instantly | Yes | Yes |
| Personal message | Short | As long as you want, with photos |
| Feels unique | Same for everyone | Made for one person |
| Best for | Practical needs | Making someone feel loved |
Our take
For a partner, a close friend or family, a personal digital gift almost always means more. For colleagues or when you truly have no idea what someone needs, a gift card is a safe choice. You can also do both: a gift card for the practical part, and a personal digital gift for the feeling.
Frequently asked questions
Is a digital gift the same as a gift card?
No. A gift card is store credit. A personal digital gift is an interactive surprise made for one person, with your own message and photos.
Which is more thoughtful?
For people close to you, a personal digital gift is usually more thoughtful because it's about your relationship.